In 1966, Bud Bushnell established Genie Industries. During that time, he purchased the manufacturing rights to a material lift that operated on compressed air. The name Genie came from the "magic in the bottle" which was used to raise and lower the hoist. This device really impressed a lot of customers and thus, the name was born.
Genie has moved into numerous new markets, since the demand for work platforms and lifts grew. Over time, when the requirements for new machines to meet numerous applications grew, the company made itself known in many new markets. Like for instance, Genie went into making light towers, man-lifts, articulated booms, stick booms and telehandlers.
Because of the economic recession during the beginning of the 2000s, Genie decided to acquire a partner who had the same values. They partnered up along with Terex Corporation. This company has a history obtaining equipment manufacturers across the world who proved to be a good business match. Genie Industries was sold during 2002 and became a part of Terex Corporation.
During the early years after the sale, it was determined to maintain the Genie brand within the Terex Aerial Work Platforms or AWP segment of Terex, because of the name's solid reputation within the marketplace. Hence, all Genie equipment continue to be sold under the Genie brand.
The company takes great pride in listening and taking advise from their clients. Genie has always been continually devoted to improving the quality and efficiency in addition to lessening wastes. Even long after the sale has been closed, the company focuses on offering exceptional support. These are the very work practices that have made Genie a trusted brand name over the last decades and continue to keep their reputation for quality and top-of-the-line machines.
Genie's DC and Bi-Energy machinery are emission-free, quiet equipment capable of working in delicate work environments. Where the equipment needs to be driven significant distances, like for example within industrial situations, the Genie bi-energy system combines the power of a diesel-powered generator together with the advantages of a 48V DC equipment.
As opposed to any of the various kinds of aerial platforms, telescopic booms provide greater horizontal reach overall. These machinery are ideal for limited access areas in construction and other industrial settings. The Genie Telescopic S booms have been designed to offer utmost productivity. These machines provide supreme traction and the drive speed you need in order to travel around the job area and work site.